Marketing and Multicultural Diversity.

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Business & Economics
Marketing and Multicultural Diversity.

Marketing and Multicultural Diversity.

Name: Marketing and Multicultural Diversity.
ISBN: 9780754643265

C. P. Rao

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As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels..

سب زمرہ:

Business & Economics

سال:

2006

اشاعت:

Kindle

ناشر کتب:

Independely Published

زبان:

english

صفحات:

296